Your personal data will be processed in compliance with Danish data protection legislation.
Apart from the data processing purposes described in section “Consent“, we also process your personal data beyond this – for the following purposes:
Data processing to provide you with our services
To be able to provide you with our services, we process the medical data and medical master information, you have provided us with, described in section 7.1.
Data processing for product improvement
To continuously improve and further develop our products and services that support self-management in diabetes, we analyze user-dependent data and general data, described in section 7.1, and implement the results in new product versions available to you in regular updates.
Data processing for marketing
We would like to send you information or news about our products and services and invitations to surveys and other marketing activities. The newsletters may also contain relevant information and invitations from carefully selected partners. It is optional for you to subscribe to these newsletters, and you can revoke your consent via the “Unsubscribe” link in the newsletter emails or in your user account settings.
Other marketing-related activities
By consenting and subscribing to our newsletter, you consent to receive invitations to other marketing-related activities e.g. surveys and interviews. Participation in these activities is voluntary, and if you choose to participate, consent will be obtained as required. We always explain why we need certain data, how we process it, and how you can revoke your consent.
We may show you offers within the app without processing your personal data. You will also see these non-customized advertisements if you have not provided your consent.
Data processing for other purposes
Medical Device Directives and Regulations
The Application is classified as a medical device, and therefore, we are subject to increased requirements for monitoring the user safety and functionality of our product. Your personal data will be processed in compliance with Danish data protection legislation.
Scientific research and statistics
In Hedia, we wish to contribute to scientific research in diabetes. In compliance with ethical scientific standards, we use user data in research, statistics, and internal analyses. We comply with the General Data Protection Regulation (GDPR), in which our legal basis for processing data for scientific purposes is stated in Article 9 (2) j.
As a user of the Application, it is optional for you to make your personal data available to scientific research. If at any point you want to change or revoke your consent, you can do so in user account settings.
Enforcement of rights
In cases of suspected abuse of the Application, or to assert, exercise, or defend legal claims, we may have to process personal information and be forced into disclosure due to binding laws or criminal investigation. If this happens, the storage and processing of your data are permitted by law without your consent.
You are always welcome to contact us on firstname.lastname@example.org if you experience problems or want to file a complaint. In such cases, we may have to process the personal information that you have registered in our services to be able to properly respond to your inquiry. You’ll hear from us within 24 business hours.